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How Zapier transformed core marketing processes with ChatGPT Work
August 10, 2026
Zapier’s enterprise marketing team is using ChatGPT Work to reduce lead-funnel drop-offs, build campaign assets, and automate reporting. The adoption shows how ChatGPT Work is being applied to core marketing operations, not just ad hoc copy generation, to streamline conversion, content production, and analytics.
The enterprise marketing team at Zapier uses ChatGPT Work to reduce the number of drop-offs in its lead funnel, build campaign assets, and automate reporting.
Source: openai.com